Portfolio of work from my position as the Social Media & Content Marketing Executive for Business Show Media, the team behind the world’s biggest live business events: The Business Show (World Series), The International Franchise Show, The Retrain Expo, and Going Global Live.
About this role:
Social Media and Content Marketing Executive at Business Show Media (February 2024 – present)
Role includes: Graphic design, social media content design, short videos and reels, articles, blogs, press releases, editorials for clients, monthly newsletters to over 20,000 recipients, data-analysis and filtering, marketing outreach, lead generation.
Tools used: Canva, Adobe Photoshop, MailChimp, Google Analytics, LinkedIn Insights, Excel Sheets, Cognism, Apollo, Cognito Forms, Eventbrite, Showoff, ShoutOut, CapCut.
JUMP TO SECTIONS OF THIS PAGE:
• Showguide Content
• Editorials & Press Releases
• Social Media Strategy
• Blogs
• Problem-Solving Example
Responsibilities (expanded):
- Manage 14 social media accounts for 3 international shows, engaging global audiences.
- Create and adapt content for diverse demographics, including graphic design, video content, and SEO optimisation.
- Handled UX/UI and website management, blog writing, and PR activities like press releases and editorials.
- Conduct data analysis, email marketing via Mailchimp, and send monthly newsletters to over 18,000 recipients (see below).
- Coordinate marketing efforts for keynote speakers across Asia and manage enquiry inboxes.
Achievements:
- Promoted from Assistant to Executive quickly by demonstrating strong initiative, pitching innovative ideas, and successfully balancing marketing and social media duties.
- Problem-solving – implemented a variety of new promotional tactics for a competition campaign that was underperforming, resulting in a 47% increase in entries in just over 3 weeks.
- Improved website navigation, driving ticket sales with a user-centred design approach.
- Boosted social media followers by 9.21% and increased engagement by 15% in 3 months with targeted content strategies.
The Business Show Asia Showguide
Crafted the content for Business Show Asia’s showguide, reaching over 30,000 recipients with a physical copy, and digital copies reaching over 100,000.
Editorial for a US based Client – XU Magazine
Produced a complete editorial for XU Magazine, a US-based client, showcasing Business Show Asia.
Press Releases
Written a diverse range of press releases, see some key pieces for The International Franchise Show and The Business Show Asia below.
Social Media Strategy Plan – Overview & Achievements
Developed independently to highlight the team’s achievements, address challenges, and present my solutions. I created this alongside my promotion from Assistant to Executive to showcase my initiative and leadership abilities.
Monthly Newsletters – Mailchimp
Designed and distributed monthly newsletters via Mailchimp, reaching over 20,000 recipients and driving a significant increase in ticket sales.
Blog Articles
Crafted a diverse range of blog articles for The Retrain Expo, Going Global Live, and The International Franchise Show, each tailored to distinct demographics. Through in-depth market research and audience analysis, I delivered targeted content that resonated with the unique needs and interests of each exhibition’s attendees.
The Retrain Expo (London)
Going Global Live (Miami, London, Singapore)
The International Franchise Show (London)
Problem-Solving: An Underperforming Competition Campaign
For the 50th edition of The Business Show, we introduced the £100k Launchpad Package – a grand prize designed to propel an entrepreneur’s dream venture. Despite the competition’s exceptional value, we were struggling to attract enough entries to provide a robust selection for the judges.
Recognising that the issue was not the competition itself but a lack of awareness, our goal was to increase entries from 63 to 100 as swiftly as possible. I spearheaded this initiative, implementing targeted promotional strategies to enhance engagement and drive submissions, resulting in a very successful growth in a short period of time.
Introduced dynamic multimedia content through creating a TikTok/Reel style short video with subtitles to capture a broader audience and enhance engagement. We also announced an exciting upgrade: the £50k Launchpad prize was increased to a substantial £100k, amplifying interest and attracting more viewers.
Announcing the judges through a series of posts, starting with a group lineup, provided a cohesive introduction to their collective expertise. This approach not built anticipation and highlighted the diverse and prestigious backgrounds of the judges, adding significant value by underscoring the caliber of evaluation that participants would receive.
This post featured Simon Squibb prominently at the centre, and brought towards the front of the group, accentuating his high profile. This strategic positioning not only drew attention and generated buzz but also enhanced the perceived value of the judging panel by associating the competition with a widely respected and influential figure.
Secondly, I created individual judge graphics, where I highlighted each judge’s entrepreneurial background in detail. By providing this context, I emphasised the significance of having your business idea evaluated by these industry experts, showcasing just how special the opportunity truly is.
Result
A significant growth compared to previously, with almost a submission every day.
To reach 93 submissions between the 12/08/2024−17/07/2024 (26 days) demonstrates a 47.62% increase in just over 3 weeks, presenting a solid growth rate.
