Expert UX Review of Go Compare Account Area: Enhancing User Control and Clarity.
In this expert UX review, I applied Jakob Nielsen’s 10 Usability Heuristics to evaluate the account area of the Go Compare website. My analysis identified both usability strengths and areas for improvement, focusing on aspects like user control, freedom, and accessibility.
The review highlighted the clear and structured presentation of quote information, effective use of visual hierarchy, and user-friendly interactivity.
I provided actionable recommendations to enhance customisation options, improve navigation, and ensure a consistent, engaging user experience throughout the site.
View on Google Slides: https://docs.google.com/presentation/d/15wDi-BU6ZRFdJ0xQmqwmaWZWhgyt_GfjM4-dFN45Bi4/edit
